Your position relative to competition

COMPARABLE does your customer research. Our basic principle: assess your position relative to competition! Merely asking your customers to score your performance without context just is not good enough. In daily life, your customers will compare you with competitors all the time, rather than judging your performance as if you were the only provider on earth. Ranking, that is what customers do. This is hardly considered in traditional customer research, and therefore you lose vital information. That is where we come in.

What we know

Traditional customer survey

Low response rate
Irritated customers
Low predictive value
Few actionable results

VS.

Our approach

Ranking
Relative scores
Focus on engagement
Direct smart action

Who we are

COMPARABLE started in 2015. We feel that companies are more and more dissatisfied with their traditional customer satisfaction metrics, because:

Scores have little bearing to company success or failure
Customers become irritated
Decreasing response rates
Surveys score low on actionable results

These complaints and challenges needed to be addressed. Therefore, COMPARABLE developed an innovative survey method based on a company's relative positioning. This provides you with a:

Clear view of performance relative to competition
Clear links to company success and staff learning
Concrete workflows and practices to retain detractors
Sound basis for investment in improved customer experience